Yinyu He
Yinyu He
Chief Executive Officer
Yinyu He has served as our chief executive officer since September 2011 and vice-president from January 2011 to August 2011. He served as our director of strategic planning from August 2008 to December 2010. Prior to joining Leju, Mr. He was the publisher and chief editor of UBM’s InformationWeek China from 2004 to 2008. From 2000 to 2004, he served as a senior reporter and researcher covering China’s IT, telecom, financial, and media industries at Interfax (China) News Agency, where he was a founding member. He also worked as a journalist, reporter, commentator, and anchor for a number of media outlets including the China Business Network (CBN), Shanghai Television, Eastern Radio, Securities Herald,, and Finance Director magazine (part of The Economist Group). He received his bachelor’s degree and master’s degree from Shanghai University.
Li Yuan
Chief Financial Officer
Li Yuan has served as our chief financial officer since Feb 2023. She previously has served as our deputy chief financial officer since June 2017. Prior to that, she had been the head of investor relations of E-House (China) Holdings Limited, E-House’s and Leju’s affiliate company, since November 2008. Ms. Yuan received her master’s degree in business administration from Johnson & Wales University.
Qiong  Zuo
Qiong Zuo
Chief Operating Officer
Qiong Zuo has served as our chief operating officer since March 2018. She previously was chief executive officer of the Innovation and Research Center of E-House (China) Holdings Limited, Leju’s major shareholder, from January 2015. From 2012 to 2015, Ms. Zuo served as vice president of human resources at Rastar Group, a leading culture and entertainment company listed on China’s A-share market. From 2007 to 2012, Ms. Zuo served as the deputy general manager of the southern China branch of, a leading Internet portal in China. Ms. Zuo received a bachelor’s degree in business administration from Hubei University of Economics.