Yinyu He
Yinyu He
Chief Executive Officer
Yinyu He has served as our chief executive officer since September 2011 and vice-president from January 2011 to August 2011. He served as our director of strategic planning from August 2008 to December 2010. Prior to joining Leju, Mr. He was the publisher and chief editor of UBM’s InformationWeek China from 2004 to 2008. From 2000 to 2004, he served as a senior reporter and researcher covering China’s IT, telecom, financial, and media industries at Interfax (China) News Agency, where he was a founding member. He also worked as a journalist, reporter, commentator, and anchor for a number of media outlets including the China Business Network (CBN), Shanghai Television, Eastern Radio, Securities Herald,, and Finance Director magazine (part of The Economist Group). He received his bachelor’s degree and master’s degree from Shanghai University.
Li-Lan  Cheng
Li-Lan Cheng
Acting Chief Financial Officer
Li-Lan Cheng has served as our acting chief financial officer since June 2017. He has been the chief operating officer of E-House (China) Holdings Limited, China’s leading real estate service company, since 2012 and was its CFO from 2006 to 2012. From 2005 to 2006, Mr. Cheng was the CFO of Fang Holdings Limited (previously Soufun Holdings Limited), a leading real estate Internet portal in China. From 2002 to 2004, he was the CFO of SOHO China, a real estate developer in China. From 1997 to 2002, he worked in the investment banking group of ABN AMRO Asia based in Hong Kong. From 1995 to 1997, he was a senior analyst at NERA, a leading economic and financial consulting firm based in New York. Mr. Cheng is an independent director of 51job, Inc., a human resource service provider listed on NASDAQ. Mr. Cheng received a BA degree in Economics from Swarthmore College and a Ph.D. degree in Economics from MIT. Mr. Cheng is a chartered financial analyst (CFA).
Qiong  Zuo
Qiong Zuo
Chief Operating Officer
Qiong Zuo has served as our chief operating officer since March 2018. She previously was chief executive officer of the Innovation and Research Center of E-House (China) Holdings Limited, Leju’s major shareholder, from January 2015. From 2012 to 2015, Ms. Zuo served as vice president of human resources at Rastar Group, a leading culture and entertainment company listed on China’s A-share market. From 2007 to 2012, Ms. Zuo served as the deputy general manager of the southern China branch of, a leading Internet portal in China. Ms. Zuo received a bachelor’s degree in business administration from Hubei University of Economics.