Chief Executive Officer
Yinyu He has served as our chief executive officer since September 2011 and vice-president from January 2011 to August 2011. He served as our director of strategic planning from August 2008 to December 2010. Prior to joining Leju, Mr. He was the publisher and chief editor of UBM’s InformationWeek China from 2004 to 2008. From 2000 to 2004, he served as a senior reporter and researcher covering China’s IT, telecom, financial, and media industries at Interfax (China) News Agency, where he was a founding member. He also worked as a journalist, reporter, commentator, and anchor for a number of media outlets including the China Business Network (CBN), Shanghai Television, Eastern Radio, Securities Herald, Eastday.com, and Finance Director magazine (part of The Economist Group). He received his bachelor’s degree and master’s degree from Shanghai University.
Chief Operating Officer
Keyi Chen has served as our chief operating officer since March 2017. He was our co-president from September 2011 to March 2017, and was the general manager of our Beijing branch from January 2011 to August 2011. Prior to that, Mr. Chen was the general manager of Beijing Jiahua Hengshun Media & Advertising Co., Ltd., an internet advertising company focused on real estate and home furnishing sectors in China, from 2007 to 2010. From 2006 to 2007, Mr. Chen served as the general manager of Langtian Interactive Advertising Co., Ltd., an affiliate to Allyes Group, an online advertising service provider in China. From 2003 to 2005, Mr. Chen founded and served as the general manager of Langtian Jiaxun Advertising Co., Ltd., which focused on internet advertising in real estate and education industries. Mr. Chen received a bachelor’s degree from North China University of Technology.
|Li-Lan Cheng |
Chief Financial Officer
Li-Lan Cheng has served as our chief financial officer since June 2017. He has been the chief operating officer of E-House (China) Holdings Limited, China’s leading real estate service company, since 2012 and was its CFO from 2006 to 2012. From 2005 to 2006, Mr. Cheng was the CFO of Fang Holdings Limited (previously Soufun Holdings Limited), a leading real estate Internet portal in China. From 2002 to 2004, he was the CFO of SOHO China, a real estate developer in China. From 1997 to 2002, he worked in the investment banking group of ABN AMRO Asia based in Hong Kong. From 1995 to 1997, he was a senior analyst at NERA, a leading economic and financial consulting firm based in New York. Mr. Cheng is an independent director of 51job, Inc., a human resource service provider listed on NASDAQ. Mr. Cheng received a BA degree in Economics from Swarthmore College and a Ph.D. degree in Economics from MIT. Mr. Cheng is a chartered financial analyst (CFA).