BEIJING, Dec. 13, 2016 /PRNewswire/ -- Leju Holdings Limited ("Leju" or the "Company") (NYSE: LEJU), a leading online-to-offline ("O2O") real estate services provider in China, today announced its 2017 advertising product strategy in cooperation with Tencent Holdings Limited ("Tencent"), a leading provider of internet value-added services in China, Weibo Corporation ("Weibo"), a leading social media in China and Focus Media Holding ("Focus Media"), China's leading multi-platform digital media company. Under the partnership arrangements, Leju will launch a series of new cross-platform marketing products for the real estate and home furnishing industries, combining real estate purchase and social network user data to improve customer targeting, user experience and marketing effectiveness. These new products include advertising based on news feed, location, search results, social network and live video streaming across PC and mobile platforms and can cater to advertisers' various needs at different stages of marketing. Leju's proprietary advertising database, Leju Cloud Eye, will serve as the foundation for the new products and will combine data from Tencent and Weibo to create target customer profiles and provide customized marketing solutions for advertisers. Moreover, Leju will leverage Focus Media's national advertising network including flat-panel digital displays placed in high-traffic areas of residential and office buildings to enhance advertising effectiveness and coverage.
"I am very excited about the partnerships with Tencent, Weibo and Focus Media," said Mr. Geoffrey He, Leju's chief executive officer. "Product innovation and expanding partnerships have always been a key part of our growth strategy. Our in-depth collaboration with these partners will enable us to provide our clients with customized marketing solutions with greater precision and better validity. This marks a new milestone in our mobile advertising strategy."
Leju Holdings Limited ("Leju") (NYSE: LEJU) is a leading online-to-offline, or O2O, real estate services provider in China, offering real estate e-commerce, online advertising and online listing services. Leju's integrated online platform comprises various mobile applications along with local websites covering more than 370 cities, enhanced by complementary offline services to facilitate residential property transactions. In addition to the Company's own websites, Leju operates the real estate and home furnishing websites of SINA Corporation, and maintains a strategic partnership with Tencent Holdings Limited. For more information about Leju, please visit http://ir.leju.com.
Safe Harbor: Forward-Looking Statements
This announcement contains forward-looking statements within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates," "target," "going forward," "outlook" and similar statements. Leju may also make written or oral forward-looking statements in its reports filed or furnished with the U.S. Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about Leju's beliefs and expectations, are forward-looking statements that involve inherent risks and uncertainties. A number of important factors could cause actual results to differ materially from those contained, either expressly or impliedly, in any of the forward-looking statements. Such factors include, but are not limited to, fluctuations in China's real estate market; the highly regulated nature of, and government measures affecting, the real estate and internet industries in China; Leju's ability to compete successfully against current and future competitors; its ability to continue to develop and expand its content, service offerings and features, and to develop or incorporate the technologies that support them; its reliance on SINA, Tencent, Baidu, and others with which it has developed, or may develop in the future, strategic partnerships; substantial revenue contribution from a limited number of real estate markets; complexities resulting from its ongoing relationships with E-House, due to E-House's controlling interest in Leju and Leju's reliance on E-House for various corporate services; and relevant government policies and regulations relating to the corporate structure, business and industry of Leju. Further information regarding these and other risks, uncertainties or factors is included in the Company's filings with the U.S. Securities and Exchange Commission. All information provided in this press release is current as of the date of the press release, and the Company does not undertake any obligation to update any forward-looking statement as a result of new information, future events or otherwise, except as required under applicable law.
For investor and media inquiries please contact:
Ms. Annie Huang
Leju Holdings Limited
Phone: +86 (10) 5895-1062
Phone: +86 (10) 8429-9544
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SOURCE Leju Holdings Limited